First, my Danish design class boarded a bus and drove to a surprise location. As we entered the building, the smell of oak and sounds of machinery hinted to us that we were in some sort of wood workshop. We walked inside and were surrounded by stacks of freshly cut wood waiting to be transformed into pieces of hand-crafted quality furniture.
We got to explore the entire workshop, from seeing the freshly cut wood to carpenters carefully manipulating the material into distinct parts and assembling them into the famous Danish designed chairs that our class has been learning about. The wood felt as smooth as silk and you could see the determined look in the carpenter's faces as they ensured that every component of the chair was perfect. We then got to meet the upholsters and see them carefully finishing chairs by inserting the springs and padding, and then covering the pieces with leather or fabric.
Danske Bank is one of the most used banks in the Nordic region, and they turned to In2Media to develop an innovate mobile banking app that focused on ensuring a quality user experience. We got to hear about the entire process, from brainstorming different mobile-pay ideas to designing the app pages to reduce complicatedness and ensure a quick and easy transaction. The project won numerous awards for its success in the e-commerce business.
I couldn't believe that the CEO took us step by step through one of their most successful digital communications plans. As he took us through the entire process, it was incredible to connect their steps to what I've be learning in my strategic communications class. It's amazing what can become a product of the collaboration between strategic planners, designers, and digital gurus.